Download e-book for iPad: Agile Product Management with Scrum: Creating Products that by Roman Pichler

By Roman Pichler

ISBN-10: 0321605780

ISBN-13: 9780321605788

The 1st advisor to Scrum-Based Agile Product Management

In Agile Product administration with Scrum, major Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product proprietors can create profitable items with Scrum. He describes a large diversity of agile product administration practices, together with making agile product discovery paintings, profiting from emergent standards, developing the minimum marketable product, leveraging early client suggestions, and dealing heavily with the advance team.

Benefitting from Pichler’s wide event, you’ll learn the way Scrum product possession differs from conventional product administration and the way to prevent and conquer the typical demanding situations that Scrum product proprietors face.

Coverage includes
Understanding the product owner’s function: what product vendors do, how they do it, and the awesome implications
Envisioning the product: making a compelling product imaginative and prescient to provoke and advisor the staff and stakeholders
Grooming the product backlog: handling the product backlog successfully even for the main advanced products
Planning the discharge: bringing readability to scheduling, budgeting, and performance decisions
Collaborating in dash conferences: figuring out the product owner’s function in dash conferences, together with the dos and don’ts
Transitioning into product possession: succeeding as a product proprietor and constructing the position within the enterprise
This publication is an necessary source for somebody who works as a product proprietor, or expects to take action, in addition to executives and coaches drawn to developing agile product administration.

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Extra resources for Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series)

Sample text

From the Library of Wow! eBook T H E M I N I M A L M A R K E TA B L E P R O D U C T • • • 2 7 Resist the temptation to provide too much detail or to overspecify the product. More functionality is discovered and captured in the product backlog as the project progresses. Shor t and Sweet When it comes to the product vision, less is more. The vision should be brief and concise. It should contain only information critical to the success of the product. The blockbuster products in Lynn and Reilly’s ten-year study have no more than six product attributes, for instance (2002).

EBook 2 • • • ENVISIONING THE PRODUCT It wasn’t fun to have a telephone conference in the early 1990s. Participants would often have to turn their heads away from the table and shout into a microphone. When people talked simultaneously, their voices cut out, turning conversation into gibberish. Polycom, a company that specializes in telepresence, video, voice, and content-sharing solutions, recognized that its customers needed telephone conferences that felt more like natural face-to-face conversations—without any distortion, echoes, or other interruptions.

It means focusing on the product’s essence, building only what is really needed, and being able to adjust and extend the product easily. A simple yet adequate product is easy to use—think of Apple’s iPod. The click-wheel-based iPod with its buttons on the wheel is simple and minimalist but offers all essential functions. As Beck and Andres put it: “Projects that move towards simplicity improve both the humanity and productivity of their software development” (2005, 110). Less Is More Common sense seems to suggest that beating the competition requires a superior product with more functionality.

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Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series) by Roman Pichler


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